Zak Group designed the new brand identity for the Museum für Moderne Kunst (MMK) in Frankfurt, one of Germany’s leading modern and contemporary art museums. The comprehensive identity system encompasses a new logo, bespoke typeface, website and the re-naming of the museum’s three venues.
The MMK website makes use of the new “.art” top-level domain extension. Central to the design of the website is an interactive navigation bar that traces the user’s journey through the website, allowing visitors to easily refer back to previously visited pages. The website contains an archive of exhibitions from the museum’s twenty-seven year history.