
Project
NIKE X2 WORLD CUP × DSM
Year
2026
Client
Type
Global retail installation for Nike’s X2 collection for the World Cup 2026 at Dover Street Market: six cities, seven designers, seven teams. The stadium terrace reengineered in hi-tech materials to display the X2 jerseys alongside a special magazine. Live now in London, Paris, Los Angeles, New York, Singapore and Ginza. Creative direction by Zak Group.



