No Finish Line







Image Treatment: PWR; Image Research: Federico Sargentone; Illustration: Bráulio Amado

On the occasion of Nike’s 50th anniversary, Zak Group was commissioned to design and art direct No Finish Line, a book celebrating Nike’s design vision for the next 50 years. Each page of No Finish Line fluidly combines text and found-imagery to create graphics-rich layouts and visual-verbal collages. The pocket-sized paperback, featuring illustrations by Bráulio Amado and synthesised imagery by PWR, introduces a new generation of readers to a rich tradition of experimental paperbacks of the 1960s and 70s.

Published by Actual Source, No Finish Line features a foreword by Nike’s Chief Design Officer and speculative fictions by Geoff Manaugh. Essays by Sam Grawe draw on exploratory conversations around sport research, technology and manufacturing at Nike, and describe the major design shifts — in service of athletes and sport — projected for the coming five decades.