Zak Group creative directed a video for the Prada FW 2022 Menswear pre-show campaign starring Jeff Goldblum. The campaign features three short trailers filmed in the AMO-designed show space.
The campaign was conceived as a cinematic title sequence set to a soundscape by Human League. Each trailer reveals more of the show space, gravitating around an olive-green theatre chair. Fragments of letterforms fade in to gradually display the iconic Prada logotype.