Vitrines for Vitra
Vitra, the pioneering Swiss furniture company, commissioned us to design four new vitrines for their booth at the Salone Internazionale del Mobile 2018 in Milan. Conceived as shop windows, each vitrine is dedicated to the work of a specific designer. New versions of iconic furnishings are set against large scale graphic murals composed of photographs, sketches and quotes from the Vitra archive. The vitrines present the Plywood Group and Fiberglass Chair by Charles & Ray Eames; a range of chairs by Maarten Van Severen and the Plate Table by Jasper Morrison.
Zak Group has also designed the brand identity of Typecasting an exhibition of iconic, forgotten and new Vitra objects at La Pelota, a historic sports hall in the centre of Milan.