Marcel Broodthaers




As part of our art direction for Fridericianum (2013-16), we created unique materials for each of the museum’s exhibitions during the tenure of director Susanne Pfeffer. Developed in close collaboration with the curators and artists, the resulting postcards, pamphlets and catalogues are a response to the specific concerns and aesthetic qualities of each show.

Coinciding with the 60th anniversary of documenta, Fridericianum presented a major retrospective of the Belgian artist Marcel Broodthaers. Inspired by the artist’s singular and poetic graphic sensibility, we playfully mixed typefaces and introduced high gloss materials to accompany key images from the artworks included in the exhibition.