A new identity for Europe’s oldest public museum

KASSEL — In September, Zak Group began working with the Fridericianum—formerly known as the Kunsthalle Fridericianum—Europe’s oldest public museum and home to the quinquennial art festival documenta. We drew upon the institution’s transformative two hundred and thirty-four year history to develop an identity that represents the institution and its programme under the new directorship of Susanne Pfeffer.