18 May 2023
DIALOGUE WITH JOAN JONAS, TAYLOUR PAIGE & LOYLE CARNER, BY ZAK GROUP
novembre.global
On the occasion of Barcelona Design Week, Fomento de las Artes y del Diseño (FAD) invited Zak Kyes to speak at their “Good design is…” conference and present Zak Group’s response to Dieter Rams’ iconic – but nearly 50-year-old – Principles of Good Design. Kyes introduced a retrospective manifesto, defined by the studio’s work and not vice versa.