Zak Kyes speaks at Barcelona Design Week 2019

On the occasion of Barcelona Design Week, Fomento de las Artes y del Diseño (FAD) invited Zak Kyes to speak at their “Good design is…” conference and present Zak Group’s response to Dieter Rams’ iconic – but nearly 50-year-old – Principles of Good Design. Kyes introduced a retrospective manifesto, defined by the studio’s work and not vice versa.