New identity for Paco Rabanne

PARIS — A preview of our new identity for French fashion house Paco Rabanne can be seen at 12 rue Cambon in Paris, where the brand’s first shop in ten years will open soon. The full rebrand, initiated by Paco Rabanne’s newly appointed creative director Julien Dossena, will be rolled out in the coming months and includes a redrawing of the original 1970s logo and monogram, a new custom typeface and a comprehensive brand system including packaging, collateral, campaigns and art direction of the forthcoming website.