Zak Group Designs “No Finish Line,” Nike’s Design Vision for the Next 50 Years

“No Finish Line” is Nike’s design vision for the next 50 years. Through exploratory, multilevel conversations encompassing both design and critical inputs to it ­­— like sport research, technology and manufacturing — this research project celebrates 50 years of game-changing design and innovation in the service of athletes and sport. With a foreword by Nike’s Chief Design Officer and speculative fictions by Geoff Manaugh, the book features essays by Sam Grawe (author, “Nike: Better is Temporary”) describing five major shifts design may undergo in the coming decades as it evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial.

With the intent to invite and inspire the next generation to join Nike in taking action to create a better world, “No Finish Line” is designed and art directed by Zak Group (designers, “Virgil Abloh. Nike. ICONS”) with custom illustrations by Bráulio Amado and synthesized imagery by PWR. Fluidly combining text and found imagery to create graphic-rich layouts and visual collages, the pocket-sized paperback interprets the rich tradition of progressive bookmaking for a new era.

"No Finish Line" retails for $26 and is available February 14 through booksellers, including Actual Source Books, Machus and Printed Matter, Inc., in the United States; Artwords Bookshop, Counterpoint, Design Museum Den Bosch, do you read me?!, ICA Bookstore, Librairie Sans Titre, MagCulture, Papercut, Vitra Design Museum and Yvon Lambert in Europe; and Bianji, Commune, DAIKANYAMA T-SITE and NADiff a/p/a/r/t in Japan.